You already know that social media is an integral part of marketing your brand. But posting content to various platforms is just the tip of the iceberg when it comes to social media. There is huge potential for helping your practice found just underneath the surface. Social media monitoring is one tool to help you realize the unseen potential of social media.
One small step moves us from one place to another. Steps can take us to a desired destination or lead us off the path. Social media marketing is a path to a destination. These three steps can help keep you on the right path.
Timing matters. In a healthcare practice, timing for treatment or surgery is a primary consideration for successful results. The same is true for your practice’s social media posts.
The brain absorbs and synthesizes visual information faster than any other stimuli, making visual content an incredibly effective medium.2 In fact, the brain interprets visuals faster than it can process language, so visuals capture and hold our attention better than text.
When talking to healthcare professionals, maintaining HIPAA compliance on social media is usually a concern. Social media brings many benefits to the healthcare industry helping educate and communicate important information about your practice and specialities.
