One of the challenges facing providers as they use social media for their practice is choosing content. With the sea of information available at our fingertips, choosing content that your patients will want to consume and engage with can seem like a moving target.
A satisfied patient is more loyal to your practice, will have higher compliance, and usually experiences better outcomes.1 Patient satisfaction is an important goal of healthcare.
The Latin origin of the word doctor, “docere” means, “to teach.” Educating patients and their families or caretakers falls on healthcare providers, but not without added benefits.
Healthcare providers can use social media for a host of reasons - to increase brand awareness, to educate the public, and to promote healthy living. However, without engagement, these important messages can be lost.
Facebook has been around for almost 20 years, and yet continues to evolve and grow. Even with the popularity of other platforms, Facebook remains the top performing social media platform.
