One of the challenges facing providers as they use social media for their practice is choosing content. With the sea of information available at our fingertips, choosing content that your patients will want to consume and engage with can seem like a moving target.
The Latin origin of the word doctor, “docere” means, “to teach.” Educating patients and their families or caretakers falls on healthcare providers, but not without added benefits.
Healthcare providers can use social media for a host of reasons - to increase brand awareness, to educate the public, and to promote healthy living. However, without engagement, these important messages can be lost.