The brain absorbs and synthesizes visual information faster than any other stimuli, making visual content an incredibly effective medium.2 In fact, the brain interprets visuals faster than it can process language, so visuals capture and hold our attention better than text.
When talking to healthcare professionals, maintaining HIPAA compliance on social media is usually a concern. Social media brings many benefits to the healthcare industry helping educate and communicate important information about your practice and specialities.
Because of the influence and impact of social media on the healthcare industry, there is no question that doctors should build their brand on social media.
Did you know that Google My Business recently added more categories of information for healthcare providers such as insurance, telehealth, and services? This is a great example of how the use of social media has exploded since 2020.