Leveraging Health Awareness Months for Practice Marketing
Every month brings new opportunities for healthcare practices to engage patients, boost visibility, and strengthen community trust.
Authentic Video Ideas for YouTube Shorts and Instagram Reels
In just a matter of seconds, platforms like YouTube Shorts and Instagram Reels give healthcare professionals an opportunity to educate, inspire, and build trust. The key is authenticity. Patients want to see you, hear from you, and feel your genuine approach to care.
Using Blog Posts to Support Google Business Profile and Reviews
Did you know that 83% of internet users regularly read blogs? For healthcare professionals, this presents a powerful opportunity to connect with patients and grow your practice.
Patients Scroll Before They Schedule: How Short-Form Video Can Grow Your Practice
Before patients ever pick up the phone or book an appointment, they scroll. They watch Instagram Reels and pause on YouTube Shorts-searching for providers who feel approachable, knowledgeable, and trustworthy.
Why Your Practice Needs a Personal Brand (Yes, Even If You're a Surgeon)
In today’s hyper-connected world, patients aren’t just choosing a practice—they’re choosing you. Even if you’re a highly skilled, board-certified surgeon with decades of experience, that alone isn’t enough to stand out online. A strong personal brand builds trust, boosts visibility, and ultimately attracts your ideal patients. Here’s why personal branding matters more than ever—especially in healthcare.
