One small step moves us from one place to another. Steps can take us to a desired destination or lead us off the path. Social media marketing is a path to a destination. These three steps can help keep you on the right path.
Timing matters. In a healthcare practice, timing for treatment or surgery is a primary consideration for successful results. The same is true for your practice’s social media posts.
The brain absorbs and synthesizes visual information faster than any other stimuli, making visual content an incredibly effective medium.2 In fact, the brain interprets visuals faster than it can process language, so visuals capture and hold our attention better than text.
When talking to healthcare professionals, maintaining HIPAA compliance on social media is usually a concern. Social media brings many benefits to the healthcare industry helping educate and communicate important information about your practice and specialities.
Because of the influence and impact of social media on the healthcare industry, there is no question that doctors should build their brand on social media.
