When talking to healthcare professionals, maintaining HIPAA compliance on social media is usually a concern. Social media brings many benefits to the healthcare industry helping educate and communicate important information about your practice and specialities.
Because of the influence and impact of social media on the healthcare industry, there is no question that doctors should build their brand on social media.
"The play button is the most compelling call to action on the web." Michael Litt, Co-Founder and CEO at Vidyard.
Did you know that Google My Business recently added more categories of information for healthcare providers such as insurance, telehealth, and services? This is a great example of how the use of social media has exploded since 2020.
It's time to evaluate, adjust, and plan your social strategy for the new year. As the saying goes, "If you fail to plan, you plan to fail."
