Mother Teresa said, “I alone cannot change the world, but I can cast a stone across the water to create many ripples.” Each of us influences the world around us, and everyday, women are influencing your practice.
Women drive 70-80% of all consumer purchasing, but women are also shifting the culture in brands and boardrooms across America.1 From building their own brands to leading corporations, women are adding to the conversation of how we do business.
This effect is rippling across the healthcare industry as well.
Women make up 50.5% of the American population however, women are 33% more likely to utilize medical care than men according to the CDC. That means, as studies have shown, the majority of patients are likely women.2
Not only do women utilize medical services more than men, but women also account for three-quarters of full-time health care workers.3 Whatever the practice, women are either leading or playing a major support role.
With women accounting for the majority of both patients and workers in healthcare, it follows that women also influence your marketing. Women are looking for brands that connect with them through authenticity and empathy. That is why it is important to not only educate but also engage online through social media.
Women are influencing brands on multiple levels. From consumer to corporate, their effect is rippling across all industries, including healthcare, changing the world of business one woman at a time.
Katy Puckett has over 25 years of experience in business management, education, and client relationships.