You already know that social media is an integral part of marketing your brand. But posting content to various platforms is just the tip of the iceberg when it comes to social media. There is huge potential for helping your practice found just underneath the surface. Social media monitoring is one tool to help you realize the unseen potential of social media.
What is social media monitoring?
Social media monitoring is proactively paying attention to what is being said about you, your brand, your services and specialties, or your industry on the internet. One of the positives of this age of information is the larger conversation that is happening on social media. However, if your practice is not participating in and listening to the conversation, you can easily get left behind. Social media monitoring helps you stay in the conversation by responding to patients quickly to Facebook comments and Google My Business reviews. Responding in a timely manner, helps build trust between you and patients.
Why does my practice need social media monitoring?
Good question. Remember the iceberg? Posting on social media is just the tip of the iceberg. If you want to tap into the incredible potential of social media, these benefits of monitoring can help.
- Improve your customer service by responding to comments in a timely manner
- Open opportunities to educate your patients and contribute your expertise
- Understand public sentiments and thoughts regarding your industry and your practice
- Help your practice resolve patient queries
- Build your online reputation
- Rank higher in social media algorithms with improved response rates
How does my practice get started using social media monitoring?
Managing your practice is a full time job. You need someone in your corner helping you tap into the hidden potential of social media not crash into it. Through monitoring, SoClients can be the eyes and ears for your practice. Responding quickly to comments and reviews increases search engine optimization and algorithm results driving more traffic to your site.
More than any other type of business on social media, consumers trust physicians. They want to hear from you. Posting is just the tip of the iceberg. Lying just underneath the surface of social media is incredible, unseen potential for your practice. Tap into it with social media monitoring.
Holly Breen Olds has served the healthcare industry with over 20 years of expertise in healthcare marketing for physicians, hospitals and the medical device sector in Austin, Texas.