To stand out in the competitive world of medical marketing, you need content that grabs attention and resonates with your audience. A strong content strategy showcases your expertise and unique services, setting your practice apart. Check out these powerful content ideas to help you connect with patients and fuel your practice’s growth.
Access to the internet can educate many patients before they enter the operating room with a thorough understanding of their surgical procedure, with online education tools and streamlined protocols. Recent studies determine that patient education has a positive effect on outcomes encouraging patients to actively participate in their recovery.
Roughly 80% of healthcare consumers actively search for information on physicians, medical facilities, and health-related news on social media.
Medical practices commonly use social media platforms like a Facebook business page to engage with patients and the community. Facebook's security has been compromised in a significant breach, with North Korean hackers exploiting vulnerabilities, affecting millions
and raising global cybersecurity concerns.
In today's digital age, growing your practice is synonymous with establishing a strong online presence. Google My Business (GMB) stands out as an indispensable tool for healthcare professionals looking to expand their reach, as Google accounts for 90% of all online searches.1
