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Digital Marketing Strategies in Healthcare
Digital Marketing Strategies in Healthcare

It’s no secret that your patients are researching their health conditions online. In fact, 83% of healthcare consumers do online research to find a provider.1 Your practice needs to show up in search results. Online marketing strategies can help your practice acquire new patients, while retaining and engaging your existing patients.

Take your healthcare practice to the next level with digital marketing strategies.

Search Engine Optimization (SEO)
SEO is a key element of any digital marketing plan in healthcare. Keeping up with trends, such as using keywords and key phrases, is vital to connect your potential patients with your website. Increasing your rankings on search engines will drive more traffic to your website, ultimately leading to patient conversion.

Social Media Marketing
Social media helps drive SEO results today, and is an excellent tool that allows you to educate and engage with your patients and potential patients. Answering questions, addressing comments, and promoting conversations about your services are great strategies to build trust and confidence in your practice’s brand. Social media can be a great place to share your content, videos, testimonials, and services your practice offers. Using social media platforms like Facebook, Instagram and Google My Business can help you effectively connect people with your website, growing a larger local audience.

Content Marketing
Medical practices can benefit from sharing quality, unique content about their healthcare specialties and services. Patients are looking for knowledge and answers to their health-related questions. Your content should be original, relevant, and clear, and provide value. Blog posts, videos, and podcasts are all effective means of relaying your content in 2024.

Digital healthcare marketing is constantly evolving. Staying on top of the latest trends and strategies is essential to engaging with your patients, acquiring new patients, and building and maintaining credibility in the healthcare community.

SoClients is a boutique digital content marketing and social media strategy consulting firm designed exclusively for healthcare professionals. We help physicians tell their stories, so they can help more patients.

Katy Puckett
Founder & Client Marketing Director

Katy Puckett has over 25 years of experience in business management, education, and client relationships.