Patients continue to seek and consume healthcare information online. Over 58% of adults use the internet to find medical information, and approximately 41% use it to communicate with a doctor’s office.1 Leveraging your online presence is crucial for attracting new patients, and retaining your existing patients. With the healthcare industry being highly saturated, there are some simple marketing strategies you should consider so you can stand out.
These simple practice marketing efforts continue to drive success in search engines while engaging patients.
Build a Website: For many potential patients, your website is their first impression. Ensure your website is user-friendly and clearly states what your practice specialties are. Your website should contain patient information, like what insurance you take, can offer patients the ability to make an appointment, and provide educational content about anatomies, procedures, and health conditions that you treat.
Start a Blog: A blog is a great way to provide educational content for your patients. Consistent blogging not only benefits your patients, but also improves your search engine placement, and can drive more organic traffic to your site.
Utilize Videos: Search engine and social media algorithms favor the minimum of videos, which can help improve rankings. Plus, consumers connect with videos more than any other type of content. It is one of the most efficient ways to share FAQs, educational information, and testimonials within your practice. Video content is one of the most valuable tools you can use as part of your marketing strategy.
Share Patient Reviews & Testimonial: An astounding 94% of patients use online reviews to evaluate doctors.2 It’s simple, you have a much higher chance of acquiring new patients if your current patients share positive reviews. Patient testimonials can have a significant impact on whether a patient chooses to use your practice. People love real-life stories. They crave authenticity, which testimonials can provide. Knowing that someone else has had a great experience with your practice can give them the assurance they seek.
Leverage Social Media: Social media immensely influences your healthcare practice. It is an excellent way to connect with your current and potential patients. Social media is a great place to share blogs, educational content, videos, and more to engage with your patients.
Harnessing the power of your online presence is imperative for both attracting new patients and maintaining your existing clientele. Given the competitive landscape of the healthcare industry, it's essential to adopt effective marketing strategies to differentiate your practice and leave a lasting impression.
SoClients is a boutique digital content marketing and social media strategy consulting firm designed exclusively for healthcare professionals. We help physicians tell their stories so that they can help more patients.
Holly Breen Olds has served the healthcare industry with over 20 years of expertise in healthcare marketing for physicians, hospitals, and the medical device sector across the US.
