Today there are more than 3.6 billion people worldwide and 247 million in the United States using social media networks. Social media can help market your practice during the pandemic with great platforms to reach healthcare consumers.
The top five healthcare marketing social media platforms are:
Follow these four simple tips to help your practice stand out on social media and impact your followers.
- Make Sharing & Following Easy: Don’t make your patients hunt for your social media icons in small print at the bottom of your website. Create quick links for your visitors to follow your channels, and add buttons for sharing your best content with others.
- Publish High-Quality Unique Content: Focus on sharing content that attracts your audience, therefore naturally climbing the search engine ladder without focusing solely on keywords.
- Optimize Your Profiles: Create brand consistency with your social profiles across all platforms with images and content. Complete all aspects of your profile set up with images, video, hours, information, description, services, etc.
- Engage Followers: Relevant conversations help create and build rapport with your local online community. Interactive conversations help drive engagement, which can push your conversation higher in the platforms’ feed. This means you must initiate, monitor, comment and/or reply on all your channels.
Social media and healthcare are a powerful combination. Start taking a proactive and strategic approach to social media to improve your online presence.
Katy Puckett has over 25 years of experience in business management, education, and client relationships. Katy holds a master’s degree from Southwestern and shares her knowledge and love of education as an instructor at the local college.